Director Rasheed Shroff was born & raised in Hong Kong. He considers himself fortunate to have lived and been educated in such an ethnically diverse environment and to have traveled widely from an early age. After graduating from the University of Sussex with a degree in Law, Rasheed gained work experience at Fossil’s corporate headquarters in Dallas, thus embarking on a 22-year career at the company.
As Vice-President and Head of Fossil Brand, Rasheed has successfully launched new markets, channels, brands and products growing a US$500M business. He believes trust-based relationships that take time and effort to build are essential to business success in Asia. He is also immensely proud to have elevated young talent throughout his career by creating a culture where young people are not afraid to fail. In 2017, Rasheed took on the additional responsibility of leading the Asia-Pacific Region’s Marketing Team for all 13 of Fossil’s brands, including Skagen, DKNY, Kate Spade, Armani & Michael Kors.
In 2018, Rasheed left Fossil to focus on his pre-existing businesses and start new ones as CEO of Dragonfly, an independent distributor of Fossil brand products, director of a property development company, director of Brainstorm Media and the force behind its latest venture; a mood-boosting co-working space for creative businesses in Hong Kong. In addition, Rasheed intends to continue his proven track record for supporting and empowering marginalized entrepreneurs.
Rasheed’s family, particularly his parents, Jal & Pervin, are well-known for being active in the Parsi community and Hong Kong charities. They have also initiated some remarkable charity projects benefiting deprived communities globally. These projects have included building schools, orphanages and hospitals. Their example has instilled an equal passion for philanthropy and social enterprise in their son. Working with inspirational individuals and non-profit organizations that are looking to drive social change and create lasting impact in the world has become a primary focus for Rasheed. He continues to sit on the Board of Directors of the Fossil Foundation, collaborating with inspirational change-makers across the globe to unleash the potential of disadvantaged youth.
Contact Rasheed: firstname.lastname@example.org
Director Amy Shroff attended King George V (KGV) school in Kowloon, before studying at Swansea University in Wales. Upon graduating with a BSc in Psychology, Amy started in television writing comedy scripts and twisted psychological dramas for broadcasters and production companies in London, including Maverick, Channel 4 and Tiger Aspect.
Amy returned to Hong Kong in 2003, where she met and married Rasheed Shroff, and for the next few years her priority became raising their children. During this time, Amy was active in Hong Kong charities, playing a key role in organizing charity events raising funds for the Hong Kong Breast Cancer Foundation. She also supported her husband with the fulfillment of some ambitious philanthropy projects, traveling to Mainland China, Vietnam, India and Cambodia to assist struggling orphanages and bold social enterprise initiatives aimed at helping vulnerable groups of people, including those challenged by life-limiting disabilities and complex mental health conditions.
Amy returned to work full-time in 2011 as a director of Kazmia Ltd., a property development company based in Hong Kong. While managing the company’s portfolio, she conceived the concept of Brainstorm Media, combining her charitable awareness with her media experience and managerial skills. Amy now serves as a director of three Hong Kong companies, Brainstorm Media, Kazmia and Brainstorm Space; a mood boosting co-working space for Hong Kong creative businesses, which she intends to launch in 2019. Amy is the sister of creative director Sadie Kaye.
Contact Amy: email@example.com
Co-founder and Chairman David Cottam became principal of Sha Tin College, Hong Kong, in 1990. During his nineteen years as principal there, the college increased in size from 450 students to 1,200 students. In the latter years, he introduced the International Baccalaureate to the school, pioneering its adoption today by all English Schools Foundation secondary schools. It was a great privilege for David to lead Sha Tin College during these important formative years of its development, and the school was judged to be ‘an outstandingly successful school’ in its first Ofsted Report.
Following his retirement from education in 2009, with no desire to break his long-standing commitment to Hong Kong, David helped set up Brainstorm Media. He has been startled by just how many have contacted him and the obvious need for more professional help and opportunities in Hong Kong. He hopes to develop the platform further to broaden the range of services and opportunities Brainstorm, Mental Ideas and Bipolar Hong Kong can give.
Contact David: firstname.lastname@example.org
Creative Director Sadie Kaye started in television as a children’s TV presenter on TVB, ITV, Nickelodeon and Disney Channel. She’s devised, co-written, presented and performed in comedy and entertainment series for indies and broadcasters in London, including the BBC, Maverick, E4, Channel 4, MTV, cable & web.
In 2012 she played shambolic presenter Miss Adventure (a role she had been inadvertently rehearsing for her entire TV career) in an improvised skit with band Motorhead for Funny or Die, before taking the character onto RTHK Radio 3. She’s recently been writing and performing as ‘Miss Adventure’ in comedy sketch shows and a mockumentary, Fake News.
Sadie’s produced & presented documentary shorts and feature-length films with a social enterprise purpose for Sky, Discovery, Channel 4 and France 3, including Sailing Miss Sadie, Ship of Fools, Tucker’s Luck, Wild Horses, Polo Field of Dreams, Hug a Hoodie & The CSJ Awards.
Sadie has bipolar disorder. In 2015 she produced and presented a documentary about her condition for RTHK. The Bipolar Express was Highly Commended in the Creative Feature category by the Association for International Broadcasting in 2015. The following year, it won an internal RTHK Award.
Her sequel doc, As Bad As It Gets, is due to air on RTHK later this year. She’s presenting a weekly podcast for RTHK and Mental Ideas exploring innovative approaches to tackling mental health. The Mental Ideas Podcast launches Dec 2018. She’s founder of non-profit groups Mental Ideas and Bipolar Hong Kong, an ambassador for The Prince’s Trust, co-founder of Art Saves Lives International and patron for the Reformed Foundation.
Contact Sadie: email@example.com
Ambassador and Head of Mental Marketing Philippe Joly is a French actor, screenwriter, filmmaker and entrepreneur. Born in Moscow, Russia, for the past seven years Philippe has made Hong Kong his home. Besides his native French, Philippe is fluent in many languages, including Italian, Russian, Spanish, English, and the filthiest parts of Cantonese and Mandarin. He is best known as an actor for his roles as ‘Zoltan’ in the 2015 film Pound of Flesh with Jean-Claude Van Damme and ‘Decimus’ in Jackie Chan’s epic film Dragon Blade.
Philippe regularly plays the villain in action films in Asia and appeared alongside Chow Yun Fat as a foreign gangster in From Vegas to Macau, and Andy Lau, whom he’s faced twice, first as a killer disguised as a maid in the film Mission Milano, and then as Chief Commissioner in Chasing The Dragon. Recent projects include Juno Mak‘s latest film Sons of The Neon Night (風林火山), and the Chinese sci-fi action film Ultimate Code (终极代码), in which he plays a lead role as the antagonist alongside a Chinese cast and David Belle.
Since 2018, Philippe’s been recording comedy sketches for RTHK with Sadie Kaye, playing ‘Mr. Meaner’, the perfect foil to her character ‘Miss Adventure‘. The pair are also working together, playing Mr. & Mrs. Sharpe-Payne, on a sitcom, Meet The New Parents.
An entrepreneur whose expertise and passion for mobile technologies gets him regularly solicited for consultancy work, Philippe has been involved in many projects in the digital space, including developing and launching mobile apps, web portals & social networks. In 2011 he won the Mobile Messaging Award for his venture SafeBox.mobi. He’s the author of non-fiction business book Potemkin, Inc, and is currently writing a second book, 100 Ways To Die. (Well, he’d know. He’s currently in the Gobi Desert getting eaten by a giant monster..!)
Contact Philippe: firstname.lastname@example.org
Dr. Barry Connell
Advisor Dr. Barry Connell MBBS (London) M Soc Sci MRCPsych FHKCPsych FHKAM (Psychiatry) first arrived in Hong Kong in 1989 when he was working as a military psychiatrist for the British Army. He left the army for a private practice in the summer of 1990, treating Hong Kong’s wealthy circles and business entrepreneurs for the next 11 years. He then decided to take a career break and left Hong Kong for Europe to pursue different interests, appearing as an expert on Channel 4 in the UK and training as a chef in Paris.
Eleven years later, he returned to Hong Kong, and the medical field, treating patients at the Central Health Medical Practice. As an expert, Barry’s not shied away from controversial topics like Why Psychopaths Make Good Business People. He’s a regular talking head within the Hong Kong and international media and a guest on creative director Sadie Kaye’s RTHK documentaries Bipolar Express & As Bad As It Gets.
Dr. Sharmeen Shroff
Advisor Dr. Sharmeen Shroff Psy.D. MA (USA) MSc BSc (UK) has worked as a clinical psychologist for over 12 years. She utilizes a combination of directive and non-directive therapy techniques, giving clients the skills they need to improve their lifestyle while allowing them space for their own growth and development. Sharmeen works with individual adults in therapy.
Sharmeen is a professional member of the Hong Kong Psychological Society, the American Psychological Association and the Northern California Society of Psychoanalytic Psychology. She’s also an associate professor at City University, Hong Kong, where she supervises and teaches doctoral level Clinical Psychology to students.
Sharmeen provides pro-bono therapy to refugees and asylum seekers at Christian Action in Hong Kong. She is the sister of director Rasheed Shroff.
Ambassador Mat Ricardo is one of the most unique, critically-acclaimed & entertaining variety performers in the world. The first man in history to learn to put the tablecloth back ON the table… and that‘s just one of his incredible feats!
The gentleman juggler and showman is a TEDX speaker, the winner of the Herald Angel Award for Theatre Excellence, winner of the British Cabaret Award for Best Speciality Act, the Kleinkunst Cabaret Prize, the Arts Award, Stagetalk Magazine’s Show of the Year, and the Edinburgh Festival’s Pick of the Fringe.
“MAT RICARDO IS AMAZING!” – HRH PRINCE CHARLES
Mat’s also an experienced presenter and on-stage interviewer, having conducted live interviews for the BBC with some of the biggest stars of comedy, including Eddie Izzard, at the National Theatre, the Edinburgh Festival, and on several West End stages.
“DAZZLING SHOWMANSHIP, SPOT-ON COMIC TIMING AND BUCKETLOADS OF STYLE. RELENTLESS, HILARIOUS, JAW-DROPPING FUN!” – ER MAGAZINE
As a columnist for Chortle, he’s written about subjects as diverse as depression and creativity, gender, internet trolls, originality, the power of failure, the late Paul Daniels, and greasy spoon cafes. He’s recently been turning his relentless creativity to penning books.
Mat’s spoken and written freely about his struggles with mental health, including depression, mood swings (touching on bipolar disorder), OCD and anxiety. He’s a regular columnist for Mental Ideas and a guest in creative director Sadie Kaye‘s upcoming RTHK documentary As Bad As It Gets, chronicling his experiences with OCD.
As well as being a regular columnist for Mental Ideas, Brainstorm is thrilled to announce that Mat will MC the 2019 Mental Ideas Awards in Hong Kong. He’ll also be presenting a regular slot on the Mental Ideas Podcast, a co-production between Mental Ideas and RTHK.
Ambassador Raffaello DeGruttola (‘Raff’) is an English-Italian actor and director from London. After playing Private Goldman in Steven Spielberg‘s Saving Private Ryan, Raff worked as a character actor in American films shot in Europe. His notable acting credits include supporting roles in Rush, In Love and War, Wit, Quantum of Solace and Unlocked, while notable directors he’s worked with include Richard Attenborough and Mike Nichols. In 2019 he’ll appear opposite Rebel Wilson and Anne Hathaway in Dirty Rotten Scoundrels remake The Hustle.
Raff’s parents moved from Ariano Irpino, Italy, to London in 1970. When Raff was eight, the family moved to Queens, New York for several years, before returning to London. After attending some local acting classes, Raff was encouraged to audition for a place at the Sylvia Young Theatre School. This he successfully did and attended from the ages of 13-16, before continuing his acting training at the Lee Strasberg Institute. In 2003 Raff married Simone Lahbib. Their daughter, Skye, was born in 2005. Both are actresses.
In 2010 Raff wrote and directed his first 30-min short, The Other Side Of My Sleep. The film headlined the Boston Film Festival and inspired by its success, Raff immediately began shooting his first feature film, FLIM The Movie, a comedy constructed around improvisation. As well as directing, Raff played the lead, Ravi, a delusional filmmaker hoping to make the leap from Bollywood to Hollywood. FLIM premiered at the 2014 Raindance Film Festival and was nominated for the Raindance Award at the 2014 British Independent Film Awards. In 2015 the film made the official selection at the New York Independent Film Festival.
In 2017, Raff directed and played a sex trafficker in No Way Home – Stop The Traffick, a powerful short film to raise awareness of the victims of human trafficking. The film won the award for Expose from the United Nations in conjunction with CNN and World Freedom Day.
Raff’s been affected by mental illness throughout his life. Raff’s father had bipolar disorder and he is drawn to playing sympathetic delusional characters with a manic edge. Raff’s films are certain to be highlights of the Brainstorm Film Festival and we are thrilled to have him on board as an ambassador.
Ambassador Charlotte Farhan is a force of nature. She’s co-founder and managing director of non-profit Art Saves Lives International (ASLI) and works as an artist, illustrator, writer and activist.
Charlotte campaigns against inequality, stigma, rape culture, capitalism and war. Her Facebook post about why she would not be changing her profile picture to an overlay of the Tricolor in the wake of the Paris Attacks, even though she is French and from Paris, went viral, receiving international media attention from the New York Times, Telegraph, Independent & Le Huffington. She’s written articles for CNBC, Open Minds Quarterly (as a Resident Artist) and as editor of ASLI Magazine.
Charlotte lives with her husband, Mohammed, in Southsea, UK, along with their four cats and her psychiatric warning dog, Amadeus. She has BA degrees in Fine Art, Creative Writing, Philosophy and Psychological Sciences, the latter she recently passed with a First!
Charlotte speaks out about her ongoing struggles with mental illness to fight stigma and show others that mental illness is just like any physical illness and should be treated in exactly the same way. She’s affected by a number of conflicting psychiatric conditions, including Borderline Personality Disorder, Agoraphobia, PTSD and OCD.
Charlotte and creative director Sadie Kaye co-founded ASLI together and collaborated as writer-illustrator on children’s book The Wishing Machine. In 2018, Charlotte took part in Sadie’s documentary As Bad As It Gets, set to air on RTHK Radio 3 later this year. Charlotte is now working on her own book projects, but the collaborations continue through ASLI and Mental Ideas.
Ambassador Dan Davies is an American actor. Dan started in radio hosting his own show The Swami from 1998-2001. He went on to host TV shows Just For The Health Of It and Now We’re Cooking. In 2005, Dan won the Platinum Remi award for Best Comedy at the 38th Annual Houston International Film Festival (WorldFest).
In 2010 Dan wrote, co-produced and played the title character in Ed Gein, The Musical, a micro-budget horror/musical/comedy, which premiered nationally on PBS‘ Director’s Cut. This opened the door for Dan to co-write the screenplay and star in the western film West of Thunder (2012). The film won the Political Film Society‘s Best Film (Peace) and Best Film (Human Rights) awards: the first film in the Society’s history to win both categories. The film was also awarded the Audience Award at the 2013 Almeria Western Film Festival in Spain.
In 2012 Dan appeared with Sadie Kaye in Miss Adventure meets Motorhead on Funny or Die and in Raffaello Degruttola‘s British comedy film Flim, the Movie. The latter premiered in London during the Raindance Film Festival and was nominated for the Raindance Award at the 2014 British Independent Film Awards (BIFA).
Dan’s next movie, Tempting Fate (2015), was one of the first Hollywood meets Nollywood films of its genre. Dan portrays gang leader Scorpion Dmitrov, co-starring with Nollywood legend Ramsey Nouah. The film is ranked one of the Top 25 Nollywood box office hits of all time. In 2016 Dan co-starred with Ayo Makun, Funke Akindele and Eric Roberts in the Nollywood/Hollywood comedy film A Trip to Jamaica, which became the No. 1 Nollywood box office film of all time. In 2017 Dan won Best Supporting Actor (Comedy) from the African Golden Movie Awards for his hilarious portrayal of Michael Rice. The film was also nominated for Best Comedy at the 2017 African Academy Awards.
Dan wears a toupee. He’ll be writing a column for Mental Ideas as his toupee, chronicling its misadventures as one of the least convincing method actors in Nollywood/Hollywood today.
Ambassador Simone Lahbib is a Scottish actress, best known for her portrayal of idealistic Wing Governor Helen Stewart in the ITV drama series Bad Girls. Born in Stirling to a Scottish mother and a French Algerian father, Simone received her acting training at Queen Margaret College, after spending four years training at the Manor School of Ballet in Edinburgh.
Simone commenced her on-screen acting career in 1985 when she was cast in The Girl in the Picture. She soon established a prominent career in television. Following guest appearances on Taggart and Dangerfield, she received her first leading role when she was cast in the ITV soap London Bridge as Mary O’Connor. Her next roles came in the late nineties, when she appeared in the third series of drama Thief Takers and in Channel 4 comedy series The Young Person’s Guide to Becoming a Rock Star.
Simone became widely recognized for her leading role in the cult British prison drama series Bad Girls, establishing a loyal fan base throughout the world, especially among the LGBT community. Following her departure from Bad Girls, Simone appeared in several drama series, including Judge John Deed and Monarch of the Glen. She was again cast in a leading role on the crime drama series Wire in the Blood as D.I. Alex Fielding. Her other notable TV credits include guest appearances in New Tricks and the 2012 Christmas Special of Downton Abbey.
Simone appeared in the films Red Mercury, with Stockard Channing, and the BAFTA-winning Philomena, with Dame Judi Dench. She co-starred in her husband and fellow Mental Ideas Ambassador Raffaello DeGruttola’s 2014 comedy film Film: The Movie, which she also co-produced.
In 2013 Simone opened a performing arts school, 360 Arts, in North London, which teaches singing, dancing and acting to children aged 3-18 years. She married Raff in 2003 and the couple have a daughter, Skye Lucia DeGruttola, also an actress, who was recently seen in the live action Disney movie Beauty & The Beast and in BBC series Grantchester.
In 2010, Simone established the Eilidh Brown Memorial Fund in honor of her niece who died of cancer nine days before her 16th birthday. The charity fund benefits kids with cancer and their families. In 2018 she organized a Bad Girls reunion, which helped raise money for the memorial fund.
Ambassador Nick Samuel is an award-winning composer and arranger. Born in California, he now lives and works in London. His work spans film, TV, radio and video games and is driven by music’s relationship with the narrative. His between-the-lines approach to storytelling draws influence from across the board of genres. An early-life love of animation and studies in visual art also played a role in Nick’s musical interpretation of visuals, and how melodies ‘speak’ with an image.
Beginnings in the live arena provided a cornerstone to Nick’s career. As a saxophonist and keyboard player, he worked with bands ranging from London’s Jazz scene, to Classical, Rock and Metal; delivering performances onstage and in the studio. A natural transition to composing, as songwriter and band-leader, first saw him forming the group ‘Hopper’, which went on to receive a finalist accolade for ‘Best Alternative Act’ at the Indy Awards in 2007. In 2009, Nick made the gear-shift to composing, his experience in live music and improvisation heavily influencing the language of his music, and how it communicates with an image and audience.
Nick started scoring short films, before working in TV and advertising with clients, including ITV (Text Santa), Tesco Books, Against Breast Cancer (for DCM), Pearl & Dean (receiving the 2013 Music + Sound Award for ‘Best Composition in Cinema Advertising’); and Tesco’s 2017 Christmas TV spot ‘Save The Day’, which he recorded with a 55-piece orchestra at London’s Abbey Road Studios.
He has since scored dozens of feature films, TV shows and multimedia series; working with production companies, studios and directors worldwide. Recent film releases include the acclaimed ‘Max Payne: Retribution’ and medieval fantasy / horror ‘Knights of The Damned’. He is currently arranging and composing a new series (watch this space..!)
Nick writes a regular column, The Score, for Mental Ideas. He’ll also be taking part as a guest in the Mental Ideas Podcast, as a musician in Mental Ideas Unplugged, and as a composer in several upcoming film, TV & radio projects.
Ambassador James Daly is co-founder and CEO of Greenhouse Media Investment (GMI), a dynamic media finance and film/ TV production company based in Hampshire, UK. A shrewd financial director with a creative soul, James intricately understands and spans both sides of the film industry. For 25 years, he was a financial advisor operating at director level for financial institutions. Unlike other production companies, James’ focus is on fully financing projects in-house and drawing on his long-term relationships with distributors.
GMI‘s portfolio includes films & TV shows in the Comedy, Drama, Music, Entertainment, Documentary and Factual/Features genres. The company is growing fast by developing and producing exciting films, TV shows and platforms that viewers connect with easily. Away from the financial and distribution side, James is also a critically acclaimed screenwriter and producer. As well as working with big established names, James believes that discovering and championing young talent is paramount to ensuring his company’s success.
James’ passion and commitment to social responsibility is something he’s incredibly proud of and has placed at the heart of all his company’s endeavors. In doing so, he’s created a powerful platform to raise marginalized voices, exploring and assisting global causes which benefit from GMI’s support and opportunities each year. As an ambassador, James intends to work closely with us on all aspects of film & media production and distribution, offering his expertise and creating empowering opportunities for our global creative community to engage with the widest audience.
Ambassador Jade Bryant is a multi-talented artist, activist and writer from Devon, UK. She practices art as self-help therapy and inspires others to do the same. By challenging people’s perceptions of conditions like borderline personality disorder (BPD) and antisocial personality disorder (ASPD), conditions she struggles with herself, she spreads awareness, understanding and a simple message of hope.
Jade may be our youngest ambassador, but she’s already a powerhouse of creative ideas, wit, grit, fizz and talent. Jade will be writing a column for Mental Ideas and taking part as a guest in the Mental Ideas Podcast. Brainstorm is also proud and excited to be working with Jade on upcoming art exhibitions in Asia.
Jade is a features writer and campaigner for non-profit Art Saves Lives International, raising awareness of mental health issues and all forms of social inequality. Jade invites commissions of her beautiful artwork. She particularly enjoys commissions of wildlife and pets.
Ambassador William Pullen is a fully qualified BACP psychotherapist specializing in helping adults and young people overcome depression, anxiety, low self-esteem, negative childhood experiences, substance abuse and other issues to transform their lives using his pioneering method and mental idea, Dynamic Running Therapy.
Will began running about 10 years ago after suffering a personal crisis as an emotional release and a way of addressing his own mental health issues, particularly depression. It was this experience that led him to train as a psychotherapist and write the self-help book Run for Your Life, which was published by Penguin in 2017. The book offers a series of simple mental routines that unleash the meditative, restorative powers of running.
Despite being a passionate advocate for running to combat depression, anxiety, addiction and other mental health issues, Will is the first to admit that he’s not actually very good at it. But while we probably won’t see him competing at the Olympics any time soon, Will is confident his Dynamic Running Therapy is worthy of an Olympic Gold. Will is our first Fitness Ambassador.
Featured Artist Patrick Smith is a British graphic designer and art director based in Hong Kong. He creates digital graphics and design systems and makes them communicate with audiences on an instant, subliminal level. In 2014 he designed a series of striking posters that depict various mental health conditions in a quirky, minimalist style (Obsessive-Compulsive Disorder, Agoraphobia, Anorexia Nervosa, Depression, Dissociative Identity Disorder, and Narcolepsy).
He came up with these designs in an attempt to explode the stigma surrounding mental illness and raise awareness of the topic. Patrick’s designs have sparked wider debate and been picked up by the largest media outlets in the world, providing a platform for issues that don’t always get a mainstream voice. Brainstorm is thrilled to elevate Patrick’s work via its Mental Ideas platform.
Featured Artist Owen Fitzpatrick is a best-selling author, globetrotting psychologist, trainer and speaker from Dublin, Ireland. Co-founder of the Irish Institute of NLP (neuro-linguistic programming), he’s regarded as a leading expert on the power of influence.
Owen has a Masters degree in Applied Psychology, had his own TV show on RTE ONE, and has presented TEDX talks at University College Cork, Trinity College Dublin and the Michael Smurfit Business School. A trained actor and screenwriter, he’s written six books that have been translated into over a dozen languages and worked with celebrities, olympic athletes and billionaires. He has shared the stage with the likes of Sir Richard Branson, marketing genius Seth Godin, Dr. Richard Bandler and Jean Claude Van Damme.
Owen struggled in his younger years with depression and lack of confidence. Feeling like an outsider and unable to impact others made him obsessed with learning everything he could about psychology. Having travelled extensively to 92 countries, including North Korea, Rwanda and Afghanistan, Owen is fascinated by how propaganda, storytelling and influence work. He’s delivered talks and courses in more than 27 countries in his inimitable rap style.
Featured Artist James McIntosh combats his depression by knitting and nibbling his way to good mental health. His cookbook, Knit & Nibble, has already won an award from Gourmand and been hailed “The Most Innovative Cookbook In The World”.
Raised on a farm in Northern Ireland, James is now based in London. He has won multiple, international awards as a food writer and also works as a food consultant and TV presenter. James will be writing a regular column for Mental Ideas and the platform intends to collaborate with him on a number of creative projects. Expect announcements of knitting (or nibbling) competitions in the very near future..!